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How big pharma and startups can learn from each other

November 15, 2019 / DR PAUL TUNNAH

The way to accelerate benefit to patients changes over time as technology improves and innovation becomes more cutting edge. I’ve always looked for the more cutting-edge projects because, quite frankly, they’re just more intellectually stimulating for me. I like being on the vanguard where there are more questions than answers. Obviously, digital is the current way to approach patients and improve their lives through patient-centric solutions. The democratisation and consumerisation of medicine, certainly in the US and increasingly in Europe, is causing patients to take greater control over their own healthcare. You can now have a prescribed software that’s a therapeutic via your phone. That’s pretty amazing to me.