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. https://pharmaceutical.report/Resources/Whitepapers/7f1d8a07-e26f-486c-b053-8867dbade903_The-Lifetime-Value-of-Patient-Loyalty-finalized.pdf
whitepaper
SHARESHARESHARE
THE LIFETIME VALUE OF PATIENT LOYALTY
Patient satisfaction is currently treated as one proxy for the quality of care a patient receives. Admittedly subjective, satisfaction survey scores are nonetheless put to all kinds of concrete purposes, from reimbursement to performance pay. While satisfaction scores undoubtedly help gauge the experience of a single episode of care, they ultimately fall short of a larger, more important goal: to get patients to see the health system and its providers in a spirit of long-term partnership and collaboration—not just from scheduling to billing, but from year to year and decade to decade. DOWNLOAD