THE HEALTH AND TECH TRENDS THAT WILL SHAPE PHARMA MARKETING IN 2019

December 28, 2018

Intouch’s annual trends report highlights the healthcare and tech trends that will shape the year ahead. You can look back and see our predictions for 2018, 2017, and 2016. And if you do, you might think — wait! Some of these trends look familiar from previous years! If so — you’re correct! And that should make sense to you. In fact, if you didn’t notice that, we’d say there would be a problem. It’s important to see the risks inherent in a wait-andsee attitude. By the time any large, meaningful trend is “done,” and everything is understood, you can have missed priceless opportunities. Megatrends are not finite objects that will arrive at your door neatly packaged with a comprehensive manual. They’re evolutions of how we live and work that are slowly interweaving themselves throughout all that we do. Can you still call something a trend if it’s been happening for 25 years? Well, if you can, healthcare reform will be the first to deserve it. Since the early 1990s, access to affordable healthcare in America has been making headlines. But we’re going to see even more in 2019, as the price of pharmaceutical drugs continues to be one of the vanishingly few topics championed by politicians from all parties.

Spotlight

Quotient Bioresearch (now Pharmaron)

Quotient Bioresearch is now Pharmaron. To keep up to date with radiolabelled sciences news at Pharmaron, please follow Pharmaron, Radiolabelled Sciences Division.

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