Business Insights

Pharmaceutical Sales Strategies Post-COVID-19: The Benefits of Virtual Engagement

April 7, 2021

In less than a week, in the face of a pandemic, the pharmaceutical sales model changed forever. In-person healthcare provider (HCP) visits came to a screeching halt and brand marketers scrambled to find ways to educate and engage these providers remotely. While the pandemic may have taken us by surprise, we should acknowledge that, even before the pandemic, pharmaceutical sales teams faced significant challenges.

One solution for these challenges is to engage HCPs – virtually.

Spotlight

LSPedia

LSPedia is the leading provider of turnkey FDA (DSCSA) compliance solutions and supply chain software solutions to the pharmaceutical industry. Manufacturers, wholesale distributors, dispensers, GPOs, and health systems use LSPedia’s solutions to make, move, track, verify, receive, and service their serialized products.

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