Business Insights

Pharmaceutical Sales Strategies Post-COVID-19: The Benefits of Virtual Engagement

April 7, 2021

In less than a week, in the face of a pandemic, the pharmaceutical sales model changed forever. In-person healthcare provider (HCP) visits came to a screeching halt and brand marketers scrambled to find ways to educate and engage these providers remotely. While the pandemic may have taken us by surprise, we should acknowledge that, even before the pandemic, pharmaceutical sales teams faced significant challenges.

One solution for these challenges is to engage HCPs – virtually.

Spotlight

SE Healthcare

The SE Healthcare team has been at the forefront of enhancing safety and quality in healthcare for over 10 years. Our mission is to empower healthcare providers through the Physician Empowerment™ Suite, a set of specialty-specific data analytics platforms created to increase quality of care, reduce risk, improve reputation, and enhance reimbursements to enrich financial health. Our proven tools and strategies are complimented by our team of nationally and internationally renowned physicians, legal and risk management thought leaders, healthcare consultants, and experienced business professionals. Each team member is passionate about working with our clients to better healthcare for both patients and providers. We strive to create a safer atmosphere in the industry and allow our clients to bolster success and drive growth necessary to compete in today’s market.

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Once the industry has normalized after a turbulent 2020, life sciences leaders can still count on continued change. The future will be challenging at best without the support of next-gen BI as life sciences navigate their businesses through new or growing competition, economic recovery, regulatory and political pressures, barriers to market access, and an increased demand for personalized medicine.

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Drug Shortages HSGAC Majority Staff Report 2023

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Shortages of critical medications continue to rise—including drugs used in hospital emergency rooms and to treat cancer, prescription medications, and even common over-the-counter treatments like children’s cold and flu medicine.

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DEVELOPING AND OPTIMIZING CLEANING PROCESSES

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Spotlight

SE Healthcare

The SE Healthcare team has been at the forefront of enhancing safety and quality in healthcare for over 10 years. Our mission is to empower healthcare providers through the Physician Empowerment™ Suite, a set of specialty-specific data analytics platforms created to increase quality of care, reduce risk, improve reputation, and enhance reimbursements to enrich financial health. Our proven tools and strategies are complimented by our team of nationally and internationally renowned physicians, legal and risk management thought leaders, healthcare consultants, and experienced business professionals. Each team member is passionate about working with our clients to better healthcare for both patients and providers. We strive to create a safer atmosphere in the industry and allow our clients to bolster success and drive growth necessary to compete in today’s market.

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