Pharma Companies’ Sales Reporting Eff orts Oft en Fall Short

June 22, 2016

Since the time of blockbuster drugs and mirrored sales teams a decade ago, pharmaceutical reps’ access to physicians continues to decline each year. Studies indicate that between 36.5% - 44% of physicians are now being designated as “no access.”1 Despite this declining access trend, the industry continues to allocate most of its total sales and marketing budgets to its sales forces, reaching estimates of $12 billion in 2016. With so much at stake, the industry can ill afford to arm its sales force with inadequate sales reports. Yet, the reporting function continues to fall short.

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VAMED

General Company for the realization, the equipment and the management of health structures. More than 600 projects in 70 countries. Competence in hospital function, civil engineering, technical batches, biomedical equipment, structured project financing and hospital management.

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VAMED

General Company for the realization, the equipment and the management of health structures. More than 600 projects in 70 countries. Competence in hospital function, civil engineering, technical batches, biomedical equipment, structured project financing and hospital management.

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