Pharmacy Market

Pharma 2020: Marketing the future. Which path will you take?

August 8, 2021

If Pharma is to create a new marketing and sales model that is fit for 2020, it will have to begin by analysing its own value chain to identify opportunities for working more closely with healthcare payers and providers. It will, for example, have to collaborate much more closely with payers (be they governments, health insurers, employers or patients) to ensure that it develops medicines which have real social and economic value.

Spotlight

Columbia Healthcare

Columbia Healthcare China was founded by Columbia Pacific Management Inc.(CPM). With headquarter is in Seattle, USA, CPM is an international business that develops and operates hospitals, clinics and senior living facilities. CPM has nearly 30 hospitals, clinics, and extended care facilities in Malaysia, India, Vietnam and Indonesia. In Year 2011, Columbia China set up the head office in Shanghai. To meet China's growing demand for international standard medical services, Columbia China will invest in the establishment of a number of comprehensive, specialized hospitals, clinics, pension care and rehabilitation facilities throughout the country.

OTHER WHITEPAPERS
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Pharma R&D Annual Review 2022 Navigating the Landscape

whitePaper | May 7, 2022

Citeline, Welcome to Pharmaprojects' 2022 reviews of trends in pharmaceutical R&D. Take a look at the evolution of pharma R&D and in this article, examine the state of play at the start of 2022.

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Why Deck 7

whitePaper | January 1, 2020

With over 2,800 campaigns each year delivered through a team of 300+ digital, data, and technology specialists, Deck 7 is a first resource for B2B demand generation services for marketers worldwide. Clients leverage Deck 7’s multichannel content marketing services and Media 7’s network of 30+ online publications for content syndication to engage over 95 million buyers across 16 industries and 120+ countries.

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Choosing the Right Temperature Monitoring Solution

whitePaper | April 24, 2023

Globally, pharmaceutical regulators are becoming attuned to cold chain issues as biologics, vaccines, and other temperature‐sensitive products are commercialized for a global clientele. Many regulators now recommend including temperature monitoring technology in every cold chain shipment.

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Simcyp™ PBPK for Drug-Drug Interactions (DDI)

whitePaper | July 4, 2023

The past two decades have witnessed transformative changes in our approach to using modeling & simulation to assess and manage DDIs. Multidisciplinary innovations in mechanistic assessment of absorption, distribution, metabolism, and excretion (ADME), population pharmacology and pharmacogenetics.

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Reimagining the pharma landscape with design thinking

whitePaper | July 29, 2021

As pharma companies strive for increased commercial success the customer-centric focus can get lost in the adoption of new commercial endeavours. As a result, many have been looking toward the world of design as a way of enhancing their customer engagement and accelerating their position in the market.

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Paving the way for pharma R&D to use FAIR data

whitePaper | December 16, 2019

The use of FAIR (Findable, Accessible, Interoperable and Reusable) data in drug discovery and development could be transformational. But the pharma industry has been slow to embrace FAIR data — partially because of difficulties in establishing the necessary infrastructure and because of internal culture.

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Spotlight

Columbia Healthcare

Columbia Healthcare China was founded by Columbia Pacific Management Inc.(CPM). With headquarter is in Seattle, USA, CPM is an international business that develops and operates hospitals, clinics and senior living facilities. CPM has nearly 30 hospitals, clinics, and extended care facilities in Malaysia, India, Vietnam and Indonesia. In Year 2011, Columbia China set up the head office in Shanghai. To meet China's growing demand for international standard medical services, Columbia China will invest in the establishment of a number of comprehensive, specialized hospitals, clinics, pension care and rehabilitation facilities throughout the country.

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