Pharma 2020: Challenging business models Which path will you take?

February 20, 2019

The pharmaceutical marketplace is undergoing huge changes, as we indicated in “Pharma 2020: The vision”, the White Paper PricewaterhouseCoopers* published in June 2007.1 These changes will have a major bearing on the kind of business models pharmaceutical companies need to employ. Most Big Pharma companies have traditionally done everything from research and development (R&D) through to commercialization themselves. But we predict that, by 2020, this model will no longer work for many organizations. If they are to prosper, they will need to improve their R&D productivity, reduce their costs, tap the potential of the emerging economies and switch from selling medicines to managing outcomes – activities few, if any, companies can accomplish on their own.

Spotlight

Pharma Resource Group, Inc.

Pharma Resource Group, Inc. (PRG) is a full-service pharmaceutical resource and services provider. PRG provides strategic and tactical solutions for the ethical pharmaceutical, OTC, nutraceutical and biotech industries that are scientifically based and built upon three distinct characteristics.

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