PATIENT-CENTERED HEALTH CARE VIA PATIENT-GENERATED HEALTH DATA

June 5, 2018

Millennials are quickly becoming the dominant health care consumers, both for themselves, their families and as caregivers. Having grown up in a technology-first environment, however, they are increasingly dissatisfied with the static nature of health care options and are seeking out alternatives. Now is the time to engage with Millennials; with 82% of babies born this year to Millennial mothers, many are looking to establish a relationship with a healthcare system for the first time. A strong mobile-first digital strategy is essential to offering the engagement and convenience this very brand-loyal generation is expecting.

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PharmaVOICE

PharmaVOICE is a publisher for life-sciences executives and other healthcare-service related professionals. The primary audience is made up of executive and corporate management from pharmaceutical, biotechnology, drug delivery, marketing communications, clinical services, contract research, drug development, and information technology companies, as well as other industry sectors. Additionally, PharmaVOICE.com has readers from around the world.

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Every year, the U.S. pharmaceutical industry develops a variety of new drugs that provide valuable medical benefits. Many of those drugs are expensive and contribute to rising health care costs for the private sector and the federal government. Policymakers have considered policies that would lower drug prices and reduce federal drug expenditures. Such policies would probably reduce the industry’s incentive to develop new drugs.

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Spotlight

PharmaVOICE

PharmaVOICE is a publisher for life-sciences executives and other healthcare-service related professionals. The primary audience is made up of executive and corporate management from pharmaceutical, biotechnology, drug delivery, marketing communications, clinical services, contract research, drug development, and information technology companies, as well as other industry sectors. Additionally, PharmaVOICE.com has readers from around the world.

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