Mobile Health in the Pharmaceutical Industry

April 6, 2012

The structure of how healthcare is delivered varies greatly between countries, depending on the financing arrangements and national primary healthcare concerns. However, the basic components and stakeholders are broadly similar, as are global concerns of containing spiralling healthcare costs and improving and optimising access to care and services. This overview examines the extent to which mobile applications can support the pharmaceutical sector. It will examine why these applications have largely not been driven by the mobile industry, and identifies the potential role for MNOs if they want to take on a larger portion of this sector.

Spotlight

Pharma Dynamics (Pty) Ltd

Pharma Dynamics is the country’s leader in cardiovascular medication since 2012 - both in terms of value and volume – and is the fastest growing generic pharmaceutical company in South Africa. The organisation celebrates 16 years of improving the quality of life for South Africans after entrenching its mark in the industry with the launch of Amloc and Bilocor – SA’s two top selling anti-hypertensives. Today, Pharma Dynamics is active in more than 27 therapeutic areas, which include Central Nervous System (CNS), Female Healthcare, antimicrobial, pain and GIT categories, and it also supplies a range of Over the Counter (OTC) products.

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Pharma Dynamics is the country’s leader in cardiovascular medication since 2012 - both in terms of value and volume – and is the fastest growing generic pharmaceutical company in South Africa. The organisation celebrates 16 years of improving the quality of life for South Africans after entrenching its mark in the industry with the launch of Amloc and Bilocor – SA’s two top selling anti-hypertensives. Today, Pharma Dynamics is active in more than 27 therapeutic areas, which include Central Nervous System (CNS), Female Healthcare, antimicrobial, pain and GIT categories, and it also supplies a range of Over the Counter (OTC) products.

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