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. https://pharmaceutical.report/Resources/Whitepapers/3bff07b4-02d6-4031-a926-6ddecb24800d_Carrot Health - Measuring the Impact of Pharmacy Customer Loyalty.pdf
whitepaper
SHARESHARESHARE
MEASURING THE IMPACT OF PHARMACY CUSTOMER LOYALTY ON HEALTH SYSTEM UTILIZATION AND READMISSION RATES
Quantifying the direct and indirect value that a business unit delivers to its parent health system has traditionally been difficult. In this case study, we discuss the impact of pharmacy customer loyalty on the Fairview Health Services system, and we introduce a new, data-driven methodology for measuring value. Our approach utilizes external, individual-level consumer data and predictive modeling, and may be extensible to other health systems and service lines. Carrot Health analyzed the patient populations of Fairview (1.81 million patients) and its pharmacy division (415,000 customers). DOWNLOAD