How Pharma Can Fully Digitize Interactions with Healthcare Professional

Since the advent of the commercial Internet, digital technologies have empowered consumers worldwide, leading them to play an active and demanding role with the companies with which they do business. The rules of engagement have changed: By using the Internet, consumers can be heard, and they can influence other consumers powerfully. The Internet permeates every aspect of people’s lives and has transformed the way we live and work. The confluence of the Internet, social media and ubiquitous mobile devices has inalterably redrawn the contours of consumer empowerment. This tectonic shift is impacting the traditional interactions of healthcare professionals (HCP) and pharmaceuticals companies, even amid the regulatory scrutiny that is endemic to this industry.

Spotlight

Marcyrl Pharmaceutical Industries

Marcyrl was established since 1998 as a simple private company “Marcyrl Import & Export Company”. On Jan 17, 2002 and according to Law no. 491 /2002, Marcyrl has received Ministry of health approval to build the factory.

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Spotlight

Marcyrl Pharmaceutical Industries

Marcyrl was established since 1998 as a simple private company “Marcyrl Import & Export Company”. On Jan 17, 2002 and according to Law no. 491 /2002, Marcyrl has received Ministry of health approval to build the factory.

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