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. https://pharmaceutical.report/Resources/Whitepapers/296bc6aa-d143-410e-91ea-1903cfcbc609_Speaking_Patient (1).pdf
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SHARESHARESHARE
HOW DOES PHARMA LEARN TO SPEAK “PATIENT”?
This eBook takes readers through an example of discourse analysis of a patient community on Inspire.  In the process, author Kathryn Ticknor demonstrates how the language of patients is a different language from “medicalese,” the language of medicine.  Her insights are a first step in learning how to speak “patient.” DOWNLOAD