How Does Pharma Learn To Speak “Patient”?

July 11, 2019

This eBook takes readers through an example of discourse analysis of a patient community on Inspire.  In the process, author Kathryn Ticknor demonstrates how the language of patients is a different language from “medicalese,” the language of medicine.  Her insights are a first step in learning how to speak “patient.”

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LeaderStat

LeaderStat is a national recruiting and consulting firm dedicated to the healthcare industry. We place top performers in key roles on an interim, retained and contingency basis. Our consulting division assists clients in a variety of operational areas including clinical reimbursement, financial and operational analysis, ACO integration and alignment, survey readiness and many other areas critical to our client’s success.

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