How Digital is Shaping the Future of Pharmaceutical Marketing

Technology has prompted drastic changes in the marketing world over the past decade, and pharmaceutical marketing has not been excluded from this evolution. Faced with shifting consumer and physician media preferences and shrinking budgets - what is a smart pharmaceutical marketer to do? The task is best summed up by the words of English naturalist Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent that survives.

Spotlight

Clinical Trials GPS

ClinicalTrialsGPS was created to assist people in finding solutions to their health problems. Clinical trials are a critical part of the drug development process and all drug treatments must go through an FDA monitored, rigorous process. Every drug in the United States has been through this process and all new drug innovations must go through clinical trials for FDA approval. ClinicalTrialsGPS was developed to guide people through the process of learning about clinical trials, help people find a trial that may be of interest, and connect them with the closest research site.

OTHER WHITEPAPERS
news image

Demystifying content marketing for the pharma industry

whitePaper | November 10, 2022

We know people don’t like to be sold to. And in the so-called ‘attention economy’, it is more important than ever that your business can utilise meaningful marketing and advertising practices to engage with your customers and secure their attention.

Read More
news image

Drug Solubility and the Need for Speed

whitePaper | March 28, 2023

About 70% of new chemical entities (NCEs) are highly insoluble.1 It’s a fact that troubles small biotechnology companies and other drug manufacturers. Indeed, insoluble drugs present a wide range of challenges during development and, if not addressed, can ultimately render drugs ineffective in patients.

Read More
news image

Introducing EU Annex 1: Understanding the Newest Regulatory Requirements

whitePaper | July 1, 2023

As its title implies, Annex 1 is the European guidance document for good manufacturing practices of medicinal products. As such, it serves as the road map for sterile drug manufacturers to follow in order to arrive at the pathway to the highest level of sterility, assuring that their medicinal drug products deploy operational best practices, are certifiable, and regulatorily safe.

Read More
news image

Pharma R&D Annual Review 2022 Navigating the Landscape

whitePaper | May 7, 2022

Citeline, Welcome to Pharmaprojects' 2022 reviews of trends in pharmaceutical R&D. Take a look at the evolution of pharma R&D and in this article, examine the state of play at the start of 2022.

Read More
news image

How to Choose the Right Contract Manufacturing Organisation for Your Pharmaceutical Product

whitePaper | November 21, 2022

Contract manufacturing can enhance the drug development process by creating effective processes, increasing manufacturing efficiencies, and reducing overhead costs.

Read More
news image

PHARMACEUTICAL KEY ACCOUNT MANAGEMENT: HARNESSING SALES EXPERTISE TO DEVELOP UNIFIED STAKEHOLDER RELATIONSHIPS

whitePaper | November 25, 2022

To meet the needs of a growing range of external stakeholders, many life science companies are changing the ways that they disseminate information.

Read More

Spotlight

Clinical Trials GPS

ClinicalTrialsGPS was created to assist people in finding solutions to their health problems. Clinical trials are a critical part of the drug development process and all drug treatments must go through an FDA monitored, rigorous process. Every drug in the United States has been through this process and all new drug innovations must go through clinical trials for FDA approval. ClinicalTrialsGPS was developed to guide people through the process of learning about clinical trials, help people find a trial that may be of interest, and connect them with the closest research site.

Events