Cost Savings And Business Benefits Of The Madison Logic Platform

August 29, 2019

In account-based marketing (ABM) campaigns, B2B marketers can target contacts with pinpoint accuracy through programmatic advertising. They can also create personalized content for buyers at every stage of the purchase journey. However, three challenges remain: Are businesses targeting the right contacts and accounts? Is the advertising relevant to the target contact and/or account? Are the company’s demand-generation and account-based marketing campaigns coordinated, comprehensive, and complementary? Madison Logic’s platform for account-based marketing leverages first party, third-party, and proprietary sources for intent, technographic, firmographic, and audience data to improve account and contact targeting and content relevancy.

Spotlight

Sedera Health

Who said insurance is the only way to deal with medical costs? Sedera is building a new kind of community, one centered on healthy living and sharing the cost of medical care. In doing so, we are able to provide a high-end healthcare experience, delivering tremendous value for members and their families.

OTHER WHITEPAPERS
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Ultimate Pharma Messaging Guidebook

whitePaper | March 10, 2023

This pharma messaging guidebook features 20 proven cognitive science techniques that can be used to optimize pharmaceutical claims and messages.

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The Age of Coaching

whitePaper | March 4, 2022

The pandemic has been healthcare and the pharmaceutical industry’s meteor moment established eco-systems have been wiped out andsales force routines have been scorched from the face of the earth.

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How Specialty Pharmacy Can Drive Better Outcomes in Diabetes

whitePaper | July 21, 2022

The growing costs of the diabetes epidemic in the U.S. are staggering. Over 37 million Americans around 11% of the population now have diabetes, and according to a recent study, over 60 million Americans are expected to have the disease by 2060.

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DEVELOPING AND OPTIMIZING CLEANING PROCESSES

whitePaper | November 1, 2022

Equipment cleaning in manufacturing companies is often not given the same emphasis as other processes. It can be viewed as a task.

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Pharmaceutical Sales Strategies Post-COVID-19: The Benefits of Virtual Engagement

whitePaper | April 7, 2021

In less than a week, in the face of a pandemic, the pharmaceutical sales model changed forever. In-person healthcare provider (HCP) visits came to a screeching halt and brand marketers scrambled to find ways to educate and engage these providers remotely. While the pandemic may have taken us by surprise, we should acknowledge that, even before the pandemic, pharmaceutical sales teams faced significant challenges. One solution for these challenges is to engage HCPs – virtually.

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Medical Afairs Transformation in Specialty Pharma

whitePaper | March 6, 2022

Pharmaceutical companies with a medical mindset and an empowered Medical Afairs function are well equipped to meet the needs and expectations of patients and society. Yet, as capacity to understand and serve those needs accelerates.

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Spotlight

Sedera Health

Who said insurance is the only way to deal with medical costs? Sedera is building a new kind of community, one centered on healthy living and sharing the cost of medical care. In doing so, we are able to provide a high-end healthcare experience, delivering tremendous value for members and their families.

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