Cost Savings And Business Benefits Of The Madison Logic Platform

August 29, 2019

In account-based marketing (ABM) campaigns, B2B marketers can target contacts with pinpoint accuracy through programmatic advertising. They can also create personalized content for buyers at every stage of the purchase journey. However, three challenges remain: Are businesses targeting the right contacts and accounts? Is the advertising relevant to the target contact and/or account? Are the company’s demand-generation and account-based marketing campaigns coordinated, comprehensive, and complementary? Madison Logic’s platform for account-based marketing leverages first party, third-party, and proprietary sources for intent, technographic, firmographic, and audience data to improve account and contact targeting and content relevancy.

Spotlight

United Health Solutions Brazil

Provide solutions in health management, with qualified and motivated teams, reaching a new level in terms of excellence in medical and dental care. Expand the network accredited nationally and internationally, thus making it possible to serve the largest number of quality clients in various parts of the world.

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Spotlight

United Health Solutions Brazil

Provide solutions in health management, with qualified and motivated teams, reaching a new level in terms of excellence in medical and dental care. Expand the network accredited nationally and internationally, thus making it possible to serve the largest number of quality clients in various parts of the world.

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