Cost Savings And Business Benefits Of The Madison Logic Platform

August 29, 2019

In account-based marketing (ABM) campaigns, B2B marketers can target contacts with pinpoint accuracy through programmatic advertising. They can also create personalized content for buyers at every stage of the purchase journey. However, three challenges remain: Are businesses targeting the right contacts and accounts? Is the advertising relevant to the target contact and/or account? Are the company’s demand-generation and account-based marketing campaigns coordinated, comprehensive, and complementary? Madison Logic’s platform for account-based marketing leverages first party, third-party, and proprietary sources for intent, technographic, firmographic, and audience data to improve account and contact targeting and content relevancy.

Spotlight

CellTrak Technologies

People receive exceptional care in their home and community when their providers use CellTrak's software to better manage the delivery of care and the people who deliver it. CellTrak is the clear leader in its category, growing rapidly, and continually bringing new innovations to home health, home hospice, home care, and community care agencies, to health systems and other pre-and post-acute providers, and to payers in the US, Canada, and the UK. With CellTrak, agencies deliver higher quality care, communicate more effectively, improve compliance, reduce costs, and increase productivity.

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Equipment cleaning in manufacturing companies is often not given the same emphasis as other processes. It can be viewed as a task.

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Essential for Stable U.S. Supply Chains of Quality Pharmaceuticals

whitePaper | May 11, 2022

CDER is taking another step towards realizing the vision for pharmaceutical quality in the 21st century: a maximally efficient, agile, flexible manufacturing sector that reliably produces high-quality drug products without extensive regulatory oversight.

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Protein fingerprints pave the way for microarray comparison

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Manual No More: Automating the Scientific Data Lifecycle

whitePaper | May 23, 2022

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Advancements in Drug Development and Formulation

whitePaper | December 13, 2022

A recent e-symposium presented insights into the latest research and innovative solutions to help shorten timeto-market, reduce development costs, increase yield, and assure quality and pharmacopoeia compliance throughout the drug development process.

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Pharma 2020: Marketing the future. Which path will you take?

whitePaper | August 8, 2021

If Pharma is to create a new marketing and sales model that is fit for 2020, it will have to begin by analysing its own value chain to identify opportunities for working more closely with healthcare payers and providers. It will, for example, have to collaborate much more closely with payers (be they governments, health insurers, employers or patients) to ensure that it develops medicines which have real social and economic value.

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Spotlight

CellTrak Technologies

People receive exceptional care in their home and community when their providers use CellTrak's software to better manage the delivery of care and the people who deliver it. CellTrak is the clear leader in its category, growing rapidly, and continually bringing new innovations to home health, home hospice, home care, and community care agencies, to health systems and other pre-and post-acute providers, and to payers in the US, Canada, and the UK. With CellTrak, agencies deliver higher quality care, communicate more effectively, improve compliance, reduce costs, and increase productivity.

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