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Compete and Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

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Spotlight

Lipa Pharmaceuticals Limited

Lipa Pharmaceuticals is Australia’s leading, full service, integrated, contract manufacturer of dietary supplements and OTC pharmaceutical products. At the present time Lipa is an organization operating out of a modern, TGA, APVMA, FDA and ANVISA approved facility employing some 370 people, servicing the vast bulk of Australia’s leading brands and various overseas customers across North and South America, Europe, Asia and the Pacific region.

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