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. https://pharmaceutical.report/Resources/Whitepapers/4da6ebe0-13de-4254-9397-ca35e6f1b62e_8nqr9Pharmaceutical-4-Pillars-eBook-FN.pdf
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SHARESHARESHARE
4 PILLARS PHARMA DISTRIBUTORS CAN STAND ON
Despite a recent global economic downturn, the world pharmaceutical market is currently estimated to be valued at around $300 billion and rising, according to the World Health Organization (WHO). In a recent post, the WHO states that more than a third of the market is controlled by 10 large drug companies located in the US and Europe, and that, combined, the Americas, Europe, and Japan will comprise 85% of the market into the foreseeable future. According to the post, pharma companies spend one-third of their revenues on marketing, estimated at about double what is spent on research and development. To say competition in the pharmaceutical industry is fierce would be an understatement. DOWNLOAD