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https://pharmaceutical.report/Resources/Whitepapers/4da6ebe0-13de-4254-9397-ca35e6f1b62e_8nqr9Pharmaceutical-4-Pillars-eBook-FN.pdf
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4 Pillars Pharma Distributors Can Stand On
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Despite a recent global economic downturn, the world pharmaceutical market is currently estimated to be valued at around $300 billion and rising, according to the World Health Organization (WHO). In a recent post, the WHO states that more than a third of the market is controlled by 10 large drug companies located in the US and Europe, and that, combined, the Americas, Europe, and Japan will comprise 85% of the market into the foreseeable future. According to the post, pharma companies spend one-third of their revenues on marketing, estimated at about double what is spent on research and development. To say competition in the pharmaceutical industry is fierce would be an understatement.
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