Demand forecasting in pharmaceutical supply chains: A case study

April 30, 2019

Demand forecasting plays a critical role in logistics and supply chain management. In the paper, state-of-art methods and key challenges in demand forecasting for the pharmaceutical industry are discussed. An integrated procedure for in-market product demand forecasting and purchase order generation in the pharmaceutical supply chain is described. A case study for supply of pharmaceutical products from a wholesaler to a distribution company located in an emerging market is presented. Alternative forecasting scenarios for thebaseline demand calculations using the SMA model, multiple linear regressions and symbolic regression with genetic programming are experimentally investigated, and their practical implicationsare discussed.

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BTG is a global specialist healthcare company bringing to market innovative products in specialist areas of medicine to better serve doctors and their patients. We have a portfolio of Interventional Medicine products to advance the treatment of cancer, severe emphysema, severe blood clots and varicose veins, and Specialty Pharmaceuticals that help patients overexposed to certain medications or toxins. Inspired by patient and physician needs, BTG is investing to expand its portfolio to address some of today’s most complex healthcare challenges. To learn more about BTG.

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