4 Reasons Why Pharma Must Use Digital to Engage Payers

You are here: Home / Featured / 4 Reasons Why Pharma Must Use Digital to Engage Payers4 Reasons Why Pharma Must Use Digital to Engage Payers Increasing scrutiny on cost and outcomes is having an unprecedented impact on formulary decisions. As a result, marketers in pharmaceutical companies charged with engaging with payers are under more pressure than ever to stay relevant and influence formulary decision makers. See Manhattan Research’s Infographic, 4 Reasons Why Pharma Must Use Digital to Engage Payers.

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DRG Abacus

DRG Abacus, a Decision Resources Group company formally known as Abacus International, specialises in health outcomes; economic modelling, HTA, medical writing and market access services. Our client base includes the global and local affiliates of many of the leading pharmaceutical and devic.

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