PHARMACEUTICAL CHALLENGES IN CHINA
June 27, 2019
USA (United States of America)
China has become one of the world’s foremost drivers for global production and demand (6.6 per cent GDP increase in 2018). With more available income and an ageing population the demand on public health products and services in the country is booming. However, this growing market is also targeted with counterfeit products, raising the awareness of the need for quality. Big pharmaceutical players entering China must overcome some specific challenges and cannot rely on the usual strategies employed in Western economies.