How should pharmaceuticals harness the power of AI to transform clinical trials?

"Big data and AI have the potential to make clinical trials more effective, efficient and equitable," according to Roy Smythe, Chief Medical Officer, Strategy and Partnerships for Philips, at the time of filming. Therapeutics companies are struggling to recruit enough participants for clinical trials, but by using AI to create digital twins to plug this shortfall, potentially life-saving drugs can be put on the market quicker.

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Kent Pharmaceuticals

Kent Pharmaceuticals is one of the leading pharmaceutical companies in the UK with 29 years of expertise in supplying quality products and services to the primary and secondary care sectors. From generics, OTCs, own label, overlabelling or manufacturing, we tailor our offering to our customers.

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