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How should pharmaceuticals harness the power of AI to transform clinical trials?

"Big data and AI have the potential to make clinical trials more effective, efficient and equitable," according to Roy Smythe, Chief Medical Officer, Strategy and Partnerships for Philips, at the time of filming. Therapeutics companies are struggling to recruit enough participants for clinical trials, but by using AI to create digital twins to plug this shortfall, potentially life-saving drugs can be put on the market quicker.

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Spotlight

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