Dr. Reddy's Lab launches Customer Service Portal to increase operational efficiency for US Customers

Hyderabad, India and Princeton, NJ, USA. March 18, 2019 - Dr. Reddy’s Laboratories Ltd. announces the launch of its advanced B2B Customer Service Portal “XCEED.” Fully focused on meeting the growing demand for Dr. Reddy’s portfolio of generic active pharmaceutical ingredients (APIs), the customer service portal significantly increases the operational efficiency in doing business with Dr. Reddy’s. The no-boundaries platform designed based on customers’ insights and feedback, is a huge step forward in providing an advanced customer experience and facilitating collaboration. Customers are now able to manage the whole business process in real time, from ordering samples to submit and track their orders, but also to closely interact with Dr. Reddy’s interdisciplinary support team and much more. Catering to leading innovator and generic companies across the U.S., Europe, Latin America, Japan, Korea, and other emerging markets, Dr. Reddy’s is recognized as one of the largest API suppliers. The launch of XCEED gives now instant access to an industry-leading portfolio which spans across a wide range of indications and complex molecules such as steroids, peptides or highly potent APIs (HPAPI).