Bayer focuses on Digital Transformation of healthcare at Digitrans 2019

Intelligent CIO | November 05, 2019

Bayer, a leading life sciences company, focused on digitally transforming the healthcare sectrtor at the Digital Transformation forum, Digitrans 2019, in Dubai. With a focus on emerging technologies such as AI, 3D technology and IoT, this two-day forum brought together regional leaders from across all industries to discuss best practices and strategies that can fuel the region’s drive to create an innovation-led economy. Providing world-class healthcare is one of the key six pillars of the UAE National Agenda, which is in line with Vision 2021 that aims at enabling the country to achieve a world-class healthcare system. To achieve this goal, the UAE government is encouraging public-private partnerships to ensure all public and private hospitals offer patient-focused and quality healthcare. Taking this objective forward, Eugene Borukhovich, Global Head Digital Health at Bayer, hosted a session titled ‘Pharma Digital Transformation: Changing the Experience of Health’. “Digital transformation has brought sweeping changes within the healthcare industry. It has changed the way we work, do business and meet customer expectations,” said Borukhovich. “Keeping this in mind, Digitrans 2019 served as an ideal platform to lay emphasis on the importance of leveraging emerging technologies and the potential demonstrated by start-ups accelerate the cycle of innovation within the healthcare industry, while keeping pace with the evolving digital age.”

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The European Medicines Agency (EMA) assesses applications from companies to market generic medicines in the European Union (EU). A generic medicine is developed to be the same as a medicine that has already been authorised, called the reference medicine. A generic medicine contains the same active.


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Spotlight

The European Medicines Agency (EMA) assesses applications from companies to market generic medicines in the European Union (EU). A generic medicine is developed to be the same as a medicine that has already been authorised, called the reference medicine. A generic medicine contains the same active.

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