The healthcare industry is facing major demographic changes that will dramatically impact which services are needed and how they are delivered. As Millennials, Generation X, and Baby Boomers enter new life stages at the same time, there are simultaneous demands for lower cost, convenient care and better management of chronic illness and outcomes. Concurrent with these population changes are such market factors as the growing needs to quantify value, align with consumer access preferences, and respond to the ever-present threat of technology disruption.