Marketing and Sales are undergoing a period of transformation within pharma – moving from a strategy that was predominately focused on boots on the ground to one which is smaller, leaner and ultimately more digital.
With that in mind, Digital Sales and Marketing for Pharma 2021 will be focused on:
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Developing an effective multi-channel customer engagement strategy across both B2B and B2C channels
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Leveraging data and analytics to optimize marketing activities and guide marketing investment decisions
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Utilizing a content marketing approach in order to drive sales ready leads to your sales teams
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Understanding how best to utilize digital channels in a highly regulated industry
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Creating and executing plans for marketing and selling specialist therapies