20th Annual Pharma Middle East Congress

It aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of English and American Studies. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of latest Medical research and Development.

Cleaning Validation holds a crucial importance concerning the mass manufacturing and different operations in the field of Pharmaceuticals. During the Covid-era people have formed another appreciation for the words like „Clean or Sterile“ and little did we know how hugely they could influence our lives, in the meanwhile pharmaceutical laboratories have always been professionals at keeping the things clean.

The global laboratory informatics market is forecast to reach $3.8bn by 2024, with the growth driven primarily by the enhanced importance of data analytics for drug discovery, increasing regulatory requirements and the greater utilization of automation in the lab. However, the primary challenge to realizing the potential of lab informatics remains the ability to not only effectively structure and integrate disparate data sources.

Marketing and Sales are undergoing a period of transformation within pharma – moving from a strategy that was predominately focused on boots on the ground to one which is smaller, leaner and ultimately more digital. With that in mind, Digital Sales and Marketing for Pharma 2021 will be focused on: Developing an effective multi-channel customer engagement strategy across both B2B and B2C channels Leveraging data and analytics to optimize marketing activities and guide marketing investment decisions Utilizing a content marketing approach in order to drive sales ready leads to your sales teams Understanding how best to utilize digital channels in a highly regulated industry Creating and executing plans for marketing and selling specialist therapies