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THE FUTURE OF MARKETING IN LIFE SCIENCES: IS YOUR FUNCTION FIT FOR PURPOSE?

SHARESHARESHARE
The healthcare landscape is rapidly changing as it responds to a multitude of well-known issues. Coupled with emerging digital technologies, these drivers are shaping the industry, moving it towards a more sophisticated, outcomes-driven model that demands a new approach. The new world emerging is one in which value is defined, created and evaluated in a very different way, with marketing playing a critical role.