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INNOVATIVE OTC REMEDIES FOR SEASONAL FLU EPIDEMIC

SHARESHARESHARE
It was reported that over 79,000 people died of flu in the U.S. in the winter of 2017-2018, which was the highest death toll in four decades.1 It seems like the 2018-2019 flu season isn’t so bad.  How are sales of OTC drugs impacted by the severity of flu seasons?  Are there any opportunities for new products to capture market share?  How can companies ensure reliable supply of OTC medications based upon expected spikes in demand?