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Trust pharma? Not so much, annual survey shows, with biggest loss ever

June 13, 2018 / Beth Snyder Bulik

Trust has hit a new low for pharma in Edelman’s annual Trust Barometer survey. The 13-point drop from 51% to 38% in the U.S. was the category’s biggest plummet in the five years the public relations and marketing firm has been tracking sentiment.Plus, it’s a turnaround in the wrong direction. The big nosedive comes just one year after pharma showed gains of four points in U.S. consumer trust.While pharmaceutical companies saw the most notable drop, trust fell across the board in all healthcare categories in this year’s U.S. survey. Edelman looks at five healthcare subcategories: pharma, biotech, payers, hospitals and providers, and consumer health.