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Join the dots or lose out, Syneos Health advises big pharma

May 30, 2019 / Richard Staines
SHARESHARESHARE

Pharma companies need to rethink how they communicate and share information and insights within their own organisations, according to Syneos Health’s principal for real world and late phase development, Erwin De Cock. We spoke to him at the eyeforpharma conference in Barcelona to learn about the company’s Biopharmaceutical Acceleration Model, and the increasing importance of real-world evidence.It’s widely accepted across the pharma industry that there is a need to make organisations more agile and focused to be able to bring innovative products to patients in need.To achieve this goal, how can management better join their disparate business functions such as commercial operations and R&D that may well be outsourced, to make operations more efficient and get drugs to market faster?Erwin De Cock, principal for real world and late phase development at Syneos Health champions the company’s Biopharmaceutical Acceleration Model, an end-to-end concept that encoura...