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Gofire Taps Industry Veteran Joe Hodas to Help Lead Plant-based Medicine Healthcare Revolution

April 12, 2019 / Jim Dissett

DENVER--(BUSINESS WIRE)--Apr 12, 2019--Bringing more than two decades of brand experience and management leadership in CPG, healthcare and alternative medicines, industry leader Joe Hodas is joining healthcare technology firm Gofire™ as President and Chief Operating Officer. Hodas’ broad branding background, marketing skills and extensive industry contacts will be utilized as the company expands relationships with new manufacturing partners and healthcare professionals and launches products in multiple domestic and international markets. “The advancement of plant-based medicines has reached a tipping point. Rarely a day goes by that a new market isn’t opening up through legalization or there isn’t new evidence demonstrating the efficacy of alternative medicines,” Hodas said. “In spite of that momentum, a major gap exists between what consumers and healthcare providers need and the tools to ensure the efficacy, safety and knowledge needed to eff...