OxyContin Maker Sought 'Blizzard of Prescriptions’, Court Documents Show

The notorious legacy of OxyContin continues to be a major black mark against Purdue Pharma. And that mark is only getting worse as a court case against the opioid manufacturer has revealed company officials used deceptive marketing practices to boost sales of the drug. Documents in a Massachusetts court case show that former company president Richard Sackler announced at a launch party for OxyContin after its approval that  his colleagues should imagine a “blizzard of prescriptions.” Sackler, according to the Associated Press, predicted that the number of paper prescriptions for OxyContin would be “deep, dense and white.” Sackler’s comments were revealed publicly in a lawsuit brought against the company by the Massachusetts attorney general, which, like many other government entities, has taken legal action against the company for the aggressive manner in which it marketed the opioid painkiller that led to untold levels of addiction. The lawsuit brought against the company in Massachusetts is the first one to publicly point a finger at the Sackler family, the AP reported.