Defined Health becomes Cello Health BioConsulting

Cello’s US health consulting business Defined Health has been rebranded as Cello Health BioConsulting, following its acquisition by the group last year. Cello said the move was prompted by industry evolution and outlined how even the most scientifically-driven biotech companies need to think commercially sooner. Jon Bircher, CEO of Cello Health Consulting, said: “Since Defined Health joined the Cello Health family 18 months ago, we have spent significant time with our colleagues getting to know each other’s businesses and have identified areas where we can leverage each other’s services, skills, experience, and expertise to add value for our clients. We have seen first-hand the authentic fit of our teams, in both our values and complementary expertise. “We are extremely excited to take this next natural step toward our strategic goal and are confident that the harmonization of deep experience and rich expertise helps us offer more sophisticated and holistic strategic advice for our biotech, indeed all of our clients.”