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The State of Content Survey for Life Sciences

June 21, 2016

Accenture Interactive surveyed 55 pharmaceutical and biotech and 53 medical technology marketing leaders across the United States, Canada, United Kingdom, Germany, Italy and Spain to better understand their attitudes, insights and strategies for managing digital content now and in the future. Content is arguably a marketer’s most vital natural resource: it is at the heartbeat of the marketing activities that connect life sciences companies with their customers and patients—helping deliver better health and financial outcomes. How are life sciences companies planning for and managing the abundance of today's digital content?

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