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. https://pharmaceutical.report/Resources/Whitepapers/f2f98a89-3a56-481c-ac3a-bd920689d302_pharma info.pdf
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SHARESHARESHARE
DO PATIENTS ACTUALLY WATCH ALL THOSE PHARMA TV ADS?
Fewer than one in eight chronic-disease sufferers say they watch when a drug commercial comes on TV, according to one recent study of community users. And for the millennials among them, the percentage is even less so. That’s despite the $5.1 billion spent by biopharma on the medium in 2018. We take a look at these data points and many others from two recent studies on the media habits of patients and doctors. MM&M STAFF DOWNLOAD