Do patients actually watch all those pharma TV ads?

January 13, 2020

Fewer than one in eight chronic-disease sufferers say they watch when a drug commercial comes on TV, according to one recent study of community users. And for the millennials among them, the percentage is even less so. That’s despite the $5.1 billion spent by biopharma on the medium in 2018. We take a look at these data points and many others from two recent studies on the media habits of patients and doctors.

Spotlight

Alteon Health

Alteon Health is a physician led medical group providing patient-centered quality care in hospitals nationwide. Our team includes emergency room providers, hospitalists, home care providers, telemedicine, and locum tenens services. Our mission is to support hospitals, payers and patients with high quality, passionate providers committed to delivering optimal outcomes and patient experience. We equip our providers with leading edge resources, a data-driven approach and a collaborative work environment. We currently serve over 125 hospitals and other care centers and deliver more than 3 million patient encounters annually. . We have more than 45 years of experience creating customizable solutions in emergency and urgent care, hospitalist, critical care, pediatrics, neonatology, and nursing services. Our headquarters are located in The Woodlands, Texas.

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Spotlight

Alteon Health

Alteon Health is a physician led medical group providing patient-centered quality care in hospitals nationwide. Our team includes emergency room providers, hospitalists, home care providers, telemedicine, and locum tenens services. Our mission is to support hospitals, payers and patients with high quality, passionate providers committed to delivering optimal outcomes and patient experience. We equip our providers with leading edge resources, a data-driven approach and a collaborative work environment. We currently serve over 125 hospitals and other care centers and deliver more than 3 million patient encounters annually. . We have more than 45 years of experience creating customizable solutions in emergency and urgent care, hospitalist, critical care, pediatrics, neonatology, and nursing services. Our headquarters are located in The Woodlands, Texas.

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