Big Pharma: Investing Boldly in Advertising and Profits, Not R&D

July 15, 2019

Drug prices are out of control. But Big Pharma is posting record profits. Where is all that money going? Not research and development. For the top ten U.S. companies, nearly 80% of every Big Pharma dollar goes to something other than R&D.

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Hitachi Healthcare Americas

Hitachi Healthcare Americas delivers best in class medical imaging technologies for healthcare providers. Hitachi’s MRI, CT and Ultrasound provide speed, comfort and quality for both physicians and patients and play an important role in the diagnosis and treatment of disease while driving social innovation into healthcare. Our technologies enable unrivalled flexibility in positioning and streamlined workflows for technologists and physicians while allowing patients to be more comfortable resulting in a more cooperative patient and better imaging results. Physicians can grow their business into pediatrics, orthopedics and other unique patient populations while exploring new areas to compete. With an optimized and patient centric approach healthcare providers can deliver strong value into their communities and Hitachi will be there to support them. Our customer first philosophy compels us to make customer support one of the most important things we do. Innovating Healthcare, Embracing th

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Do patients actually watch all those pharma TV ads?

Infographic | January 13, 2020

Fewer than one in eight chronic-disease sufferers say they watch when a drug commercial comes on TV, according to one recent study of community users. And for the millennials among them, the percentage is even less so. That’s despite the $5.1 billion spent by biopharma on the medium in 2018. We take a look at these data points and many others from two recent studies on the media habits of patients and doctors.

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What is Adoptive Cell Therapy?

Infographic | February 5, 2020

A type of immunotherapy in which T cells are given to a patient to help the body fight diseases. In cancer therapy, T cells are usually taken from the patient’s own blood or tumor tissue, grown in large numbers in the laboratory, and then given back to the patient to help the immune system fight the cancer.

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What Does The Pharma IndustryWant From CROs?

Infographic | June 16, 2022

Use Informa Pharma Intelligence’s marketing and pharma expertise to conduct industry research, produce engaging thought leadership content,

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Smart Pharmacovigilance

Infographic | May 23, 2021

Pharmacovigilance (PV) is essential to all life science organizations, ensuring that patients' health comes first. Various trends in global healthcare have transformed today’s PV function into a corporate asset that enhances brand value and contributes to new growth opportunities. However, existing safety systems impose a significant cost burden to operate.

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Summary of Chloroquine and Hydroxychloroquine Drug-Drug Interactions

Infographic | April 7, 2020

COVID-19 is a rapidly emerging and devastating pandemic disease. Recently, chloroquine (CQ) and hydroxychloroquine (HCQ) have been suggested for possible off-label use for patients suffering from a more severe clinical course.

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Pharma Technology Focus

Infographic | June 3, 2022

Pharma Technology Focus is free to read on all devices.

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Spotlight

Hitachi Healthcare Americas

Hitachi Healthcare Americas delivers best in class medical imaging technologies for healthcare providers. Hitachi’s MRI, CT and Ultrasound provide speed, comfort and quality for both physicians and patients and play an important role in the diagnosis and treatment of disease while driving social innovation into healthcare. Our technologies enable unrivalled flexibility in positioning and streamlined workflows for technologists and physicians while allowing patients to be more comfortable resulting in a more cooperative patient and better imaging results. Physicians can grow their business into pediatrics, orthopedics and other unique patient populations while exploring new areas to compete. With an optimized and patient centric approach healthcare providers can deliver strong value into their communities and Hitachi will be there to support them. Our customer first philosophy compels us to make customer support one of the most important things we do. Innovating Healthcare, Embracing th

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