The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth

| July 8, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business model puts tremendous pressure on sales organizations to facilitate a seamless transition between the buyer and customer journey and ensure customers are seeing the value they were promised during their evaluation. Many sales leaders are drowning in data and struggling to figure out what key metrics they should track to reveal their progress in growing subscription revenue. One powerful, simple metric enables sales leaders to pull the right levers to grow revenue: the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC).
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DDD Group Limited

DDD Limited comprises a group of companies which between them offer a complete service to take a health and beauty product from idea to a consumer’s shopping basket. At DDD, we have been making and selling health and beauty products for almost 100 years, and all the skills we have gained in that time are available to you. Our operating companies are run as separate business units, but can all work together to deliver a range of services to our partners. All of our businesses operate with our core purpose at the forefront of how we work: Helping people be at their best in a way we can be proud of.

Spotlight

DDD Group Limited

DDD Limited comprises a group of companies which between them offer a complete service to take a health and beauty product from idea to a consumer’s shopping basket. At DDD, we have been making and selling health and beauty products for almost 100 years, and all the skills we have gained in that time are available to you. Our operating companies are run as separate business units, but can all work together to deliver a range of services to our partners. All of our businesses operate with our core purpose at the forefront of how we work: Helping people be at their best in a way we can be proud of.

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