Implementing Buyer Enablement in Your Sales Enablement Strategy (2019)

| September 10, 2019

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The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hundreds of channels, HD TVs with more vibrant colors than reality; I also have access to a wide variety of options for almost any product or service I want to buy, both personally and professionally. We all have countless choices and more options than we could have ever imagined a few decades ago.
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Pharmaceutical Manufacturers Association of Turkey / İlaç Endüstrisi İşverenler Sendikası (İEİS)

IEIS was established in 1964 to improve and bolster business conditions of its members and to contribute to the development of healthcare policies in Turkey. Pharmaceutical production is the primary activity of our local and multinational members. We cater to a diverse group of companies with different business interests stretching from originator products to branded generics, manufacturing and importing of pharmaceuticals and active ingredients, marketing of biological products (blood products, vaccines, etc.) as well as contract manufacturers.

Spotlight

Pharmaceutical Manufacturers Association of Turkey / İlaç Endüstrisi İşverenler Sendikası (İEİS)

IEIS was established in 1964 to improve and bolster business conditions of its members and to contribute to the development of healthcare policies in Turkey. Pharmaceutical production is the primary activity of our local and multinational members. We cater to a diverse group of companies with different business interests stretching from originator products to branded generics, manufacturing and importing of pharmaceuticals and active ingredients, marketing of biological products (blood products, vaccines, etc.) as well as contract manufacturers.

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