Home > Resources > Articles > How to Optimize Your Conversion Funnel, from ToFu to BoFu

How to Optimize Your Conversion Funnel, from ToFu to BoFu

| June 24, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.
Become a contributor

Spotlight

Tusker Medical, Inc.

Tusker Medical is a development-stage company focused on delivering innovative technology to Ear, Nose, and Throat surgeons and their patients. Tusker Medical was formed in February, 2016. Every year in the United States, over 600,00 children undergo tympanostomy tube surgery to address recurrent ear infections or persistent fluid in the middle ear. The vast majority of these procedures are conducted under general anesthesia, incurring the costs of operating-room environment and exposing children to risks associated with general anesthetic agents.

Spotlight

Tusker Medical, Inc.

Tusker Medical is a development-stage company focused on delivering innovative technology to Ear, Nose, and Throat surgeons and their patients. Tusker Medical was formed in February, 2016. Every year in the United States, over 600,00 children undergo tympanostomy tube surgery to address recurrent ear infections or persistent fluid in the middle ear. The vast majority of these procedures are conducted under general anesthesia, incurring the costs of operating-room environment and exposing children to risks associated with general anesthetic agents.

RELATED ARTICLES