Going Global 101: How Your Competition Can Be Your Best Resource

| August 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, take a good look around you. You are not alone in this race. You are one of thousands of companies going for that global gold. Yes, that means more competition. But more competition also means you have more companies to learn from. An important part of your globalization strategy should be regular and thorough analyses of talent. You should even—perhaps especially—take note if that talent comes from your competitors.
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Spotlight

Grupo Medinfar

MEDINFAR is a fully integrated Portuguese Pharmaceutical Company headquartered in Lisbon. Founded in 1970, MEDINFAR is focused in R&D, Production, Distribution, Marketing & Sales. Besides its own brands it markets licensed products in partnerships with several top international pharmaceutical companies. MEDINFAR is the Nº1 Portuguese Company in Dermatology as in Consumer Health. MEDINFAR has a wide range of products from Prescription Medicines to Generics, OTC/Consumer Health products and veterinary products. In 2001, with the acquisition of the manufacturing unit, FARMALABOR, Medinfar increased its productive capacity. This unit has an area of 47.000 m2 and produced in 2013 around 15 million packages.

Spotlight

Grupo Medinfar

MEDINFAR is a fully integrated Portuguese Pharmaceutical Company headquartered in Lisbon. Founded in 1970, MEDINFAR is focused in R&D, Production, Distribution, Marketing & Sales. Besides its own brands it markets licensed products in partnerships with several top international pharmaceutical companies. MEDINFAR is the Nº1 Portuguese Company in Dermatology as in Consumer Health. MEDINFAR has a wide range of products from Prescription Medicines to Generics, OTC/Consumer Health products and veterinary products. In 2001, with the acquisition of the manufacturing unit, FARMALABOR, Medinfar increased its productive capacity. This unit has an area of 47.000 m2 and produced in 2013 around 15 million packages.

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