Home > Resources > Articles > Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

Could the Breadcrumb Technique Help Boost Your Landing Page Conversions?

| June 24, 2019

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an example, one of the main questions someone typically has when faced with a landing page is is how much your offer will cost. But if the offer on your landing page is for a free quote, you can’t necessarily disclose pricing on the page. When there’s no pricing, but instead a form requiring a name, phone number, and email, the visitor knows.
Become a contributor

Spotlight

Takeda

For more than 230 years, Takeda has brought hope to people around the world through our people-centered and innovation-driven approach to science and medicine. As a global pharmaceutical leader, we focus on solving unmet needs where we can make a real difference nd on putting patients first. Our therapeutics focus is oncology, gastroenterology, and the central nervous system, as well as vaccines.

Spotlight

Takeda

For more than 230 years, Takeda has brought hope to people around the world through our people-centered and innovation-driven approach to science and medicine. As a global pharmaceutical leader, we focus on solving unmet needs where we can make a real difference nd on putting patients first. Our therapeutics focus is oncology, gastroenterology, and the central nervous system, as well as vaccines.

RELATED ARTICLES