NICE recommends Revlimid as multiple myeloma alternative

pharmatimes | May 17, 2019

NICE recommends Revlimid as multiple myeloma alternative
The National Institute of Health and Care Excellence (NICE) has recommended Revlimid (lenalidomide), a drug that helps to support the immune system to fight blood cancer. The treatment will now be available on the NHS for patients with a form of blood cancer as a first- and second-line drug, after a new guideline recommended it in combination with dexamethasone as an option for previously untreated multiple myeloma in adults who are not eligible for a stem cell transplant and cannot take thalidomide. The new indication will benefit approximately 2,100 patients, as the company has a commercial arrangement (via the patient access scheme) which makes lenalidomide available to the NHS with a discount. The new drug will “not only improve the length of time people live, but it will also have fewer side effects compared with current treatments”, said Meindert Boysen, director of the Centre for Health Technology Evaluation at NICE.

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Only the U.S. and New Zealand allow prescription drug ads to reach the airwaves; the rest of the world has banned them in all forms. But it's a different story for legalized recreational drugs, which, like tobacco ads, can't be broadcast. That's why you won't see a Marlboro man or a weed man  any time soon.