Neuraxpharm and Panaxia Global have entered a comprehensive agreement to start a business collaboration

Panaxia Global, Neuraxpharm | July 22, 2020

Neuraxpharm, a leading European pharmaceutical company specialized in CNS, and Panaxia Global, the controlling owner of Panaxia Labs Israel (Panaxia Israel) (TASE: PNAX), Israel's largest medical cannabis manufacturer, announced today they have entered a definite agreement to start a business collaboration for marketing Panaxia's medical cannabis products in Germany, Europe's largest and fastest-growing market for cannabis in Europe. The agreement, which anchors a previous MOU entered by the companies, includes exclusivity for Panaxia products, as well as an option for scaling the distribution to additional countries, also including further major European countries.

The agreement is one of a kind in the cannabis industry. It represents the first time a global pharma company of Neuraxpharm caliber marketing medical cannabis products as part of its broad prescription and non-prescription product portfolio. On top of distributing the products to pharmacies through local distributors, the venture will focus on marketing efforts to the relevant target audiences in Germany, namely the prescribing physicians, and the patients. The marketing activity is critical for the success of commercial sales and will be implemented according to the standards used in the pharmaceutical industry.

Spotlight

Pharmaceutical companies are already coping with the patent cliff and the pressures of a changing healthcare system, and now face potential disruption from real world evidence as a factor in evaluating new drugs. Strategy& Partner Volker Roenicke and Senior Associate Thomas Solbach introduce a recent survey of pharmaceuticals industry leaders, explain the potential risks and opportunities that real world evidence presents, and discuss ways in which pharmaceutical companies can overhaul their R&D model and build the capabilities system they need to survive and thrive in the future…

Spotlight

Pharmaceutical companies are already coping with the patent cliff and the pressures of a changing healthcare system, and now face potential disruption from real world evidence as a factor in evaluating new drugs. Strategy& Partner Volker Roenicke and Senior Associate Thomas Solbach introduce a recent survey of pharmaceuticals industry leaders, explain the potential risks and opportunities that real world evidence presents, and discuss ways in which pharmaceutical companies can overhaul their R&D model and build the capabilities system they need to survive and thrive in the future…

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