Haymarket Media Introduces New Data Offering for Pharma Marketers

Haymarket Media is proud to announce the official launch of Haylo, a transformative data offering that connects pharma marketers with millions of verified healthcare professionals. Built on Haymarket's 30-plus years of healthcare expertise and borne out of the need to make sense of the fragmented data in the healthcare advertising space, Haylo transforms disparate data points into actionable solutions, providing pharma marketers the opportunity to strategically engage with their target audience. The Haylo suite of products features three core offerings: Haylo HCP, Haylo Consumer, and Haylo Rep. Haylo HCP provides advertisers the unique ability to reach their target healthcare professionals (HCPs) at the 1:1 level. Leveraging Haymarket's 1st party opt-in data, pharma marketers can activate non-endemic cross-device programs with full reporting. Haylo Consumer is a direct-to-consumer solution that combines contextual history on Haymarket's ever-expanding portfolio of clinical websites with its understanding of HCPs' prescribing and diagnosis patterns to create custom audiences.