Gofire Taps Industry Veteran Joe Hodas to Help Lead Plant-based Medicine Healthcare Revolution

DENVER--(BUSINESS WIRE)--Apr 12, 2019--Bringing more than two decades of brand experience and management leadership in CPG, healthcare and alternative medicines, industry leader Joe Hodas is joining healthcare technology firm Gofire™ as President and Chief Operating Officer. Hodas’ broad branding background, marketing skills and extensive industry contacts will be utilized as the company expands relationships with new manufacturing partners and healthcare professionals and launches products in multiple domestic and international markets. “The advancement of plant-based medicines has reached a tipping point. Rarely a day goes by that a new market isn’t opening up through legalization or there isn’t new evidence demonstrating the efficacy of alternative medicines,” Hodas said. “In spite of that momentum, a major gap exists between what consumers and healthcare providers need and the tools to ensure the efficacy, safety and knowledge needed to effectively utilize plant-based medicine. I have known the Gofire team for the past several years and am confident they’re at the forefront of bridging that gap and turning alternative products into mainstream medicine. I’m excited and honored to be a part of that process.” As an early leader in the cannabis industry, Hodas served as the Chief Marketing Officer for national edibles manufacturer, Dixie Brands, Inc., where he helped the company (and the state of Colorado) transition to the first adult-use market in the world. While at Dixie, Hodas drove development of several new THC products, as well as two early CBD brands and helped Dixie expand from one state to five. Most recently, Hodas served as COO of General Cannabis Corp. (OTCQX:CANN), where he oversaw the company’s day-to-day operations and was responsible for driving revenue and efficiency across GC’s existing lines of business. Prior to his cannabis industry experience, Hodas was a partner with a Colorado ad agency where he focused on several healthcare and travel and tourism clients.

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