Drug Prices Will Now be Included in TV Ads as Part of Effort to Drive Costs Down

Television advertisements for prescription medications that are covered by Medicare or Medicaid will begin to display the list price of the drug. The rule, which has been favored by the White House and supported in Congress, was finalized Wednesday, Department of Health and Human Services Secretary Alex Azar said. If drug prices covered by the government-funded plans have a list price, the wholesale acquisition cost, greater than $35 for a month’s supply. The inclusion of the list price is part of an effort from the administration to lower the cost of prescription drugs.

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