Argenx lights up bridges, teases documentary in myasthenia gravis awareness push

Fiercepharma | June 08, 2020

Argenx is launching its first awareness efforts for autoimmune disease myasthenia gravis. The campaign began recently with a virtual conference, light-up nights around the country, a patient website debut and the promise of an upcoming documentary. The kickoff event on June 1, which was also the first day of MG Awareness Month, was a virtual meeting of physician and patient speakers along with the first MG Illuminate night that lit up the Zakim Bridge in Boston in the color teal. Throughout the month, more cities across the country⁠—including Kansas City, Los Angeles, Detroit, Minneapolis and Atlanta⁠—will light up buildings, bridges and other structures in teal to draw attention to the disease. Argenx also debuted its first patient-focused website, MG United, which includes financial and emotional well-being resources along with features such as symptom tracking and career management. The site was built on information gathered through meetings and focus groups with MG patients and caregivers, said Keith Woods, Argenx’s chief operating officer.

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