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The benefits of closed-loop marketing for pharma companies

July 12, 2019 / JULIE MEURISSE

CLM has a huge impact on pharma companies, causing a major change in firm culture & ways of working, because of this new concept introduction. The idea is to create a virtuous circle between a target & a multi-channel digital marketing tool aimed for sales. CLM captures the Health Care Professional’s (HCP) feedback, preferences and attitude while updating the information in real time during the marketing process. This personalizes the submitted messages depending on the collected feedbacks. The CLM takes into consideration the reaction of each HCP to key information through multiple supports (videos, pictures, PowerPoint presentations, questionnaires, etc.) and adjusts the messages and the marketing strategy accordingly.