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THE 7 PRINCIPLES OF PHARMA CONTENT

July 17, 2019 / GARETH ROBERTS

In pharma, the sales process often starts with content, or a relationship may have started with some form of content. Great pharma content marketing follows a set of connected principles. Content marketing is the building of a narrative that looks to speak to target audiences, segments and personas to achieve organisational or marketing goals. It seeks to capture attention, engage with prospects and build relationships to bring those prospects closer to the organisation and its offering.